This ad from This Week In The Land of the Smokies and The Southern Highlands dated May 1963 (yes, for the month of May, despite it’s “This Week” title) is for the S & M restaurant in Gatlinburg.  In case, you know, you’re traveling and looking for a place to stop and munch.

I’m not sure if this place still exists (let me know if it does), but here’s what it looked like:

And, because I am amused by such things, note in these two vintage postcards, how the similar the cars in the lot are. (The last one appears to be the color version of the photo used in the ad.)