I love sandalwood. And I love Bruce Willis. So how it is I missed that Bruce launched his own fragrance in 2010?!

Bruce Willis is one of the most successful and popular actors in the world. He is a man of many sides – versatile and authentic. Together with LR, the Hollywood star has now developed his first own perfume. In doing so, a fragrance has been created that merges his personality, expressiveness and character.

The perfume of Bruce Willis – a breath of immortality

Smart Guys live forever – just like Bruce Willis.
Straight down the line, masculine and unconventional.
The fragrance of action heroes: strong sandalwood and spicy
pepper mixed together with earthy vetiver and revitalising
grapefruit. Bruce Willis’ first fragrance – now a legend.

Fragrance: woody – green – elegant

Bruce Willis’ fragrance is available as:

Eau de Parfum
Perfumed Deo Spray
Perfumed Hair & Body Shampoo
Aftershave Balm

Ahh, perhaps because it’s a German fragrance thing… “The Bruce Willis fragrance ranks among the top 5 at the German perfume prize 2011 in the ‘Lifestyle Men’ category!” Which means Willis may replace The Hoff in the noses, if not hearts, of Germans. (Despite rumors, The Hoff has no scents — pun intended.)

I’m not too keen on the ad. It brings to mind more the smell of charbroiled meats than anything else — and that’s not the hunger I have or ought to have when Willis is around…

But multiple angles of that sardonic Willis smirk are much appreciated — as is the Bruno vibe.

How did I finally find out about this? Willis has just launched Lovingly, a fragrance for women, “Inspired by my lovely wife Emma.” (I can only imagine how this all makes Demi feel…)

It is a very personal story of a world star who was inspired by his wife Emma Heming-Willis to bestow a fragrance. As a sign of his love Lovingly was developed. A fragrance so full of passion just like this unique declaration of love. With a bouquet of white blossoms and a hint of fresh citrus fruits this scent encases a lustful aura of charm and love. Sandalwood and musk lend a warm and romantic feel. This is true love!

Fragrance: flowery – green – elegant

Lovingly by Bruce Willis is available as:

Eau de Parfums
Perfumed Shower Gel
Perfumed Body Lotion
Perfumed Deo Spray

According to this news story, the Bruce Willis scents are only available from LR, which is some sort of European version of Avon, Mary Kay, etc. independent direct sales rep at home company. Not sure if they allow US sales reps or partners, but the Bruce Willis fragrances can be found on eBay from US sellers.