The success of your virtual promotional tour is dependent upon several factors which you influence:

• The number of books, products, gift certificates that you can provide for reviews, contests, etc.
• The amount of your participation in the events (interviews, offers, comments you post, Tweets you make, etc.), communication with U.P. to the D.L. and hosts, as requested.
• The strength and appeal of your book, product, service, brand, etc.
• The performance and appeal of your website, blog, etc.
• The number of response options you offer (newsletters to subscribe to, social sites you belong to for “following,” number and quality of sales outlets, etc.).
• Your efforts in promoting the tour, via your own site, BookTour.com, etc..

Authors who have traditional publishers (i.e. not self-published works) should check with the publisher, as they may pay for the Blog Tour fee, all or in part, &/or copies of the book out of the book’s promotional or PR budget.

(In fact, authors who are shopping their books should take heed; many publishers, large and small, require authors to include a marketing plan of the author’s promotional efforts and budget along with their manuscript submission.)

At UP to the DL, we also provide tips for our clients on how to make the most of a tour once it has officially ended.