As I’ve said before, “Search engines are based on programs or algorithms which do their best to interpret what a searcher wants and, attempting to replicate human understanding, gives it to them based on the text or written content it can find.”

So Google’s announcement of, Google’s Knowledge Graph, a major shift in the way it looks at searches, focusing on trying to “think” even more like a human, i.e. less in keywords and phrases.

The Knowledge Graph enables you to search for things, people or places that Google knows about—landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more—and instantly get information that’s relevant to your query. This is a critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do.

More at Mashable, where the funky infographic came from.