From the Corpus Christi Times , March 29, 1957, comes this frightful ad featuring scary movies boldly warning things such as “Do not judge by anything seen before!” and “Girls! Come with a Big Strong He-Man to Protect You When Lights Go Out!”

As if that weren’t sexist enough, there was a special promotion targeting women in this vintage horror film ad too:

We Double Dare Girls! Win This Too In Addition

So much scarier than other shows — we bet girls don’t sit thru it.

If you have the never to sit thru it all — you win a FREE full dram of one of such famous perfumes as Arpege, Chanel No. 5, Indonesia, Black Leopard, My Sin

Or at least it would seem to be targeting women… I mean, on the surface it seems a ploy to appeal to women, to get women into the theaters once again; but if you look at it long enough, it sure seems to be an ad targeting men to bring a date to this movie. They get to play “big strong man” and provide her with a gift of perfume too.