Not since “Two all beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame-seed bun” have I enjoyed singing along with a McDonald’s commercial so much, so many kudos to Arnold Worldwide for the latest Filet-o-Fish commercial. Here are the lyrics, so you can sing along with the video which follows:

Gimme back that filet-o-fish
Gimme that fish
Gimme back that filet-o-fish
Gimme that fish
What if it was you
hanging up on this wall?
If you were in that sandwich
you wouldn’t be laughing at all!

Normally McDonald’s falls so far behind the trend curve that they become not fun & kitschy but irrelevant (leaving Burger King to reign over kitsch & cool) but this time the decade delay in mocking Billy Bass works. Not just because you’ll find a dozen of these plastic mounted wall fish thrown back into the consumerism pond via thrift shops, but because of the incredible music & lyrics.

The music is not, as rumored to be, by the band Holy Fuck. However, if you are looking for 6 minutes and 26 seconds of similar sounding retro Casio Keyboard nostalgia (with a bit more heat & noise from the mutated rhythm), then get Casio Bossa Nova. I totally enjoyed it myself; but it’s not the music in the commercial.

Determined to find out who it was behind the fab song in the McDonald’s ad, I got on the phone with the folks at Arnold Worldwide — who, by the way, answer the phone with the perplexing, “Good afternoon, Arnold,” which prompted me to respond, “My name is not Arnold.”

Anyway, Arnold Worldwide didn’t write the tune or the lyrics, but they still get my kudos because they hired the folks who created it: Pulse Music.

So thanks, Pulse Music. I’m off to get a Filet-o-Fish. Humming & singing Gimme back that filet-o-fish all the way.

PS My dog especially loves it when I sing the “ahh!” at the end.