This vintage matchbook was from the Curtiss Tavern, “on Hi-Way 57 at Plymouth, Wisconsin,” Carl Senglaub, Proprietor. If features a cute little pinup, “The High-Way,” on the front cover. (Which also prompts me to make a pun about “My way or the high-way.” But I’ll try to resist!)

On the inside, there’s a promotion for the bar’s sandwiches and miniature bowling alleys — as well as a joke about women:

God made man and rested –
God made earth and rested –
Then God made woman –
Since then, no one has rested.