Category: Advertising Sado-masochism

Whip me, beat me, make me buy bad things. (Or buy good ideas/things with bad ads.)

“My brain is a poor cocoon — the Libby’s jingle goes in like larva, but it never enters the pupa stage and morphs into a beautiful butterfly leaving me with an earworm.”

/ Deanna / Leave a comment

I spotted this retro doll, a promotional piece for Libby’s foods, at an antique store.

It reminded me of the following:

1) I am getting really old because more and more stuff from my time is now entering the “collectible” category and being sold in antique stores (if not, yet, actually as antiques).

2) I have a friend whose nickname is Libby; it’s a shortened form of her online user ID “Libertine”. I am forever singing, “When it’s got Libby’s Libby’s Libby’s on the label label label, you will like it like it like it on your table table table,” to her. It’s especially a hoot if you wiggle your eyebrows during the “you will like it like it like it on your table table table” part of the lyric.

3) When you reference “online user ID” in conjunction with “retro 70’s” stuff, your brain hurts a little.

4) No matter what you put in your brain, if there’s a jingle in there, it will over power it all and come out victorious. My brain is a poor cocoon — the Libby’s jingle goes in like larva, but it never enters the pupa stage and morphs into a beautiful butterfly, leaving me with an earworm.

5) Funny thing about recalling jingles, no matter how many times the earworm loops, no matter how many times you find yourself singing it aloud, you suddenly wonder if the version you are singing is the accurate version…

I searched the Internet for a video of the old Libby’s commercial; but none had that jingle.

I wouldn’t call all this a waste of time, an hour later I have these two gems to share with you:

First, a 1960’s commercial in which Libby’s makes up a “Sloppy Joe” dance craze to peddle product:

[youtube]http://www.youtube.com/watch?v=DTs3ERZJMjA[/youtube]

I’m too young to remember that one; but I’m betting if there were any of those t-shirts etc. still around in an antique store I’d want one. Bad.

I vaguely recall this Libby’s canned vegetables ad with Tony Randal:

http://www.youtube.com/watch?v=bhuOGI8nwJE

I don’t recall these 70’s ads for Libbyland dinners…

http://www.youtube.com/watch?v=2pFIS2d7VPA

But then, we weren’t allowed to have TV dinners, so maybe I had no dietary connection to leave a lasting promotional imprint… Those folding tray/boxes are completely fascinating!

Dogs In Advertising

/ Deanna / 1 Comment

An ad for Black & White Blended Scotch Whisky featuring a Scottie and a Westie, found in the July, 1974, issue of Psychology Today (I shared an article on political activism from the issue here, and sent scans of article pages on nuclear families to Shawnee too).

I don’t think dogs should drink whisky. Even if the dog treats are healthy.

But these dogs are less worrisome than the bulldogs mentioned in the latest T-Mobile commercial. Have you seen it? The grumpy guy is complaining that he doesn’t like commitment, so the wife says, “We’ve been married 40 years.” He retorts it’s only been 38. And that he doesn’t like sticking with the same thing, to which the wife replies, “We’ve had 11 bulldogs, all named Steve.” What the hell are they doing to their dogs?!

I’m no math geek, but that’s like what, 3 years per dog?

I could get a calculator & do the math, but I keep loosing my calculator. I should have saved one of those giant calculators I sent out for Valentine’s Day for myself.

I’m not exaggerating; the calculators were huge. I knew you wouldn’t believe me, so I took pictures. See, just one is the size of my Cairn Terrier (named Toodles Squirrel-Face Davidson III).

I gave them to folks double-dog-daring them to lose them. They even can be hung on the wall. (Just $3.99 each at Hobby Lobby — because you know I love the Hobby Lobby.)

Huh. I guess I just made my own ad featuring a dog.  But my dog wasn’t drunk.  And she’s well over 3 years old too.

It’s 1936: How Badly Do You Want To Be In Moving Pictures?

/ Deanna / Leave a comment

So you want to be a glamorous Hollywood star, hmm? Well, it’s time to get beautiful, baby!

Have a few extra pounds, but exercise is leaving you without your pep? Did dieting only take the weight off of your face and neck, leaving you feeling irritable and looking like a scarecrow? Did diet pills take too much weight off, leaving you without your feminine curves? What’s a woman to do?!

Well, if it was 1936, you’d have The Roving Reporter to help you. But then, she’d be stuffing you into a girdle. Like a sausage maybe even.

Apparently it takes a long time to get you into this girdle; you have 10 days to lose 3 inches — or is that 3 pounds in 10 days? The ad states both… Maybe that’s the way around the money-back offer; confusion.

The good news is that the Perfolastic Girdle also massages you. I can’t imagine how… Damn, now I can’t stop imagining it. Ack!

Meanwhile, as your nether-regions sweat it out, your hair is breezing through life.

In that same 1936 issue of True Confessions, an ad for the “Air-Conditioned” Hollywood Rapid Dry Curler:

Hollywood stars like Jane Hamilton fawn over these curlers — likely that’s what they used to set their hair (while sitting in girdles), preparing for a chance to get in the movies. Which is exactly what the next ad from this vintage magazine is about.

Hey, little girl, step into my truck and I’ll make you a star!

Super Bonus Points for the talent truck to be sponsored by The Hump Hairpin Mfg. Co. (makers of Hold-Bob bobbypins).

My mom would totally kick my ass if I went near that truck.