Tag: literacy

“In My Book, You’re Voluminous”

/ Deanna / 3 Comments
In My Book, You're Voluminous Bookmark

A few years ago, at the first annual Bookmark Collectors Virtual Convention, I met Robin Blum and discovered her fabulous bookmarks, In My Book®. In My Book® cards are more than just placeholders for readers, but markers of relationships as the bookmarks begin as greeting cards — complete with a red mailing envelope.

There are 15 styles, each beginning with the greeting, “In my book…” and concluding with literary pun sentiments, such as “you’re novel”, “you’re top shelf” and, my favorite, “you’re voluminous.” The entire front of the card is perforated, so tearing along the perforations changes the greeting card into a bookmark. It’s more than clever recycling, it’s a great way to give a gift that book lovers will actually love. The double-entendres are an added bonus. *wink*

Finally, we managed to find the time to do an interview…

In a world where people at least fear that physical paper books will disappear, why go into any business based on print books? And with such an ephemeral item yet!

Every so often, we need to reinvent ourselves as the circumstances surrounding our lives change with time and happenstance; I found a new calling at the age of fifty as an entrepreneur with a previously non-existent book-related product called In My Book®.

A bit of background: During WWII my immigrant parents settled in DC as newlyweds and Dad established his own small business, The Kronstadt (Advertising) Agency. Mom was a stay-at-home wife and mother. After attending DC public schools and then GWU with a major in drama, I set out for New York City and what I hoped would be a thriving theater career. I was a stage manager and lighting designer and had a fair amount of success in my twenties working in show biz. My thirties began in St. Thomas, Virgin Islands, where I served as the managing director of an amphitheater, the Reichhold Center; that’s also where I met my husband-to-be. We moved back to New York and when our sons were little, I followed my mother’s lead and stayed at home with them, later easing back into work for the children’s book publisher Kane/Miller (Everyone Poops plus many other great titles).

At a crossroads in my life (leaving my part-time job with Kane/Miller and with my children firmly established in middle school), I decided it was time for the next chapter (warning, more literary double-entendres ahead). With a lifelong love of reading and the know-how I acquired in publishing, I established my own start-up, In My Book®, “the greeting card and bookmark in one.”

I started the business in 1999 and sold my first cards in 2000, so the e-book e-ink rage was not yet in full swing.

The ‘fear that physical paper books will disappear’ has been just another obstacle in pretty much a decade of obstacles that I’ve encountered. But then everyone thought Columbus was crazy to attempt to sail to the East Indies.

First there was the dot.com boom, then 9/11, then the rise of chain bookstores and Amazon, then the disappearance of indie bookstores, then the collapse of the economy, then the spread of e-books and the quasi-obsolescence of publishers. I was and continue to be determined to introduce book lovers to the concept of “In My Book” cards and damn the torpedos as they say…full speed ahead.

Any thoughts on the print publishing industry?

I can’t envision a time when people won’t want to collect, read, share and display the books they’ve enjoyed and the books they continue to treasure as the foundation of their personal libraries. Books with illustrations and graphics in particular can never be surplanted by e-ink. The fact that e-books are quickly gaining in popularity does not necessarily reflect what method or mode of reading people will gravitate to in the future. For now, it’s new, it’s cool, it has a certain appeal as the latest thing/ le dernier mode.

Novel Gift: Bookmark & Greeting Card

What I like best about In My Book is that they are the perfect “Just because” gift. And they are great add-ons when trying to “even up” at holiday time, etc. Oh, and they are a nice way to deliver things like gift certificates. Plus, they are the greeting card too. OK, so that’s more than one thing, but… I love them! When you discover them, it’s one of those, “Why didn’t I think of that?!” or “Why haven’t these always existed!” moments. What was the inspiration?

I had been working in publishing and knew that I could not advance past a certain stage with that organization. I wanted to do my own thing related to publishing and I started with the idea of a unique bookmark. I love paper and I’ve always liked the idea of changing the text on printed greeting cards. As the idea developed, and the bookmark expanded into a greeting card, the concept and format of In My Book® was born (the name was hit upon in the shower). In 2000, I hired a wonderful illustrator, Meredith Hamilton, to do the artwork.

I had a brief, but shinning I like to think, career in writing greeting cards; it’s a lot harder than it looks *wink* Where do you start when creating — with the greeting cards and occasion themes? Or is it primarily book (and pun!) based?

My advice to anyone thinking about starting a greeting card company is think twice. There are so many talented artists and varied styles of greetings available, but if you must follow your muse, be aware that the hardest part of making a success is not in designing or manufacturing the cards, it’s the challenging task of getting the cards sold and distributed in sufficient volume to make it work economically. And you have to do a lot of horn-tooting or be able to pay for someone to do it for you.

With the In My Book line, I defied the popular notion of sending greeting cards for holidays and special occasions. None of my cards are occasion-based; which means, who needs an occasion to send them, they’d ‘work’ for even an ordinary day! The cards could be used for a birthday or anniversary, but senders could also just to write a short note, enclose a gift certificate, give a check or cash (perfect size for that), or send them as a thank you note for a teacher, librarian, doctor or nurse, or as a graduation or promotion card. Enclose a pair of tickets to a show or send a ‘keep the date’ reminder. All of the fifteen styles are literary-oriented, either based on a particular genre (novel, mystery, adventure, poetry), or literary terminology (in between the covers, the last word, the happy ending). All are pun-based and light-hearted, and hopefully will continue to remind the recipient of the person who sent them the card as they continue to use it as a bookmark. They recycle!

Which designs are most popular? Do you think that’s based purely on book genre?

Most popular in terms of sales are classic, novel, rare, happy ending and top shelf. Voluminous is the least popular, although I think there are a lot of people who look at but don’t necessarily buy the beautiful Ingres-based nude. Americans are still puritanical. I hope that buyers select the card based on the person they plan on sending it to…but of course different styles cause different reactions and individuals’ tastes come into play.

Thanks for your time, Robin!

Now that you are sold on the idea of In My Book® cards, you can get them direct from Robin. Or, if you are out and about and wish to support local businesses and organizations, look for them at over 500 independent book and library stores — including at the Library of Congress store.

If you run a bookstore, museum shop, etc. or your historical society or library is looking for a way to raise funds, cards may be purchased at a wholesale rate.

PS More styles of In My Book® bookmarks/cards are presently in the works and will be available in Spring of 2012!

Confessions Of Culture Shifts & Gender Bias

/ Deanna / 2 Comments

Sometimes being 46 years old — and a woman — is an amazing thing. I’m often fascinated by the cultural shifts I’ve witnessed; too often dismayed by the cultural shifts promised which have not occurred, been set further back even… But it sure has been a shifty four decades.

I often wonder if other individual women in other generations have anything to compare…

I’ve thought my Great Aunt M had lived through some amazing changes — suffrage, working during WWII and returning back home when the men came back to claim “their” jobs, the choice not to have children in the atomic family age… Amazing cultural shifts in one lifetime.

I’ve long been aware of my mother’s experience — but usually from the point of view of what it’s been like to have been her daughter. She was the first and only mom I knew who consistently worked outside of the home. At first it may have just been for the money; waitressing and the like. But by the late 70’s she was progressing from “just an office job” to reading The Assertive Woman, attending workshops on how-to-dress-for-success, and actively pursuing a career. As the only kids in the neighborhood — and in our family — with a wanting-to-work mom (and a father who supported her choice and her work), my sister and I had a different perspective of women’s lib: equal parts of liberation, greater responsibilities, and increased expectations. …This could be a long post by itself.

But just a few days ago I had an astonishing talk with my mother which made me reexamine just what it must have been like for her…

She and I had been discussing how different my sister and I are (I’ve always said that if we hadn’t been born sisters, we never would have met), and I said, “I could understand it better if she and I had been born further apart, but there’s only a year and a half separating us — we were raised by the same parents, at the same time in their lives.”

And then that’s when my mom shared some stories that rocked my brain.

When my mom was in high school, this would be the late 1950s, she wanted a summer job. Her father said he would recommend her to the diaper washing service next to his auto-body shop if she promised to work every single day — not miss one day, or ever be late. She agreed, he made the recommendation, and she got the summer job.

She went in to work every day, all summer long. Then one night, she and her boyfriend — her first love, broke up. She spent all night crying, as teenage girls will do. When she woke up and her father spotted her in the hall, he asked her why she wasn’t yet dressed for work. She responded that she was a mess, that she could barely see through her puffy eyes, that she wouldn’t be going into work that day. Her father looked directly at her, said, “You gave your word,” then turned on his heel and left.

Mom quickly got dressed and to work on time.  She never missed one day of work and lived up to her word.

When it came time for her younger sister Vickie, mom’s junior by nine years, to get a summer job, Vickie only worked four days before she quit. Years later, when having some sister-chat, my Aunt Vicki asked her sister, my mother, “Why didn’t they teach me to be responsible, like they did you?”

My mom’s response was, “You came along at a different time in their lives; you were their baby and they had different expectations of you.”

That is probably a fair analysis. And an amazingly insightful, non-spiteful, response from my mother to boot.

But my mom wasn’t done sharing her stories.

A few years after the summer laundry job, my mom worked full-time as a secretary at a finance company. This was at the same time that her brother, Mike, just two years her junior, was working at Pabst. My mom was paying $15 a week in rent to her parents. She thought nothing of it until she discovered that her brother wasn’t paying anything to their parents.

When she asked her parents why she paid rent and her brother did not, the answer (given in that “you’re so silly to ask” tone of condescension) was that “she was working for pin money, but Mike was a man.”

Even though “Mike the man” wasn’t supporting a family (his paycheck went to purchase beer), the assumption was that he was working for a future, that his paycheck and job were more important. He was expected to work; she was not.   The price for her frivolity in dabbling in employment was one she would have to pay for.

Even now when I think about this I am amazed. Not just that this greatly shifts my perception of my beloved grandparents, who were a product of their own times, but that my mother who was raised by and living with these people had the guts to question her parents about this gender bias.

But that’s not even the worst of it.

When I expressed my surprise and shock — including that I’d never heard these stories before, my mother shared one more…

This one is about my cousins, Lisa & Danny, who are my Uncle Mike’s kids.

Recently, my cousin Lisa was out to lunch with my mom and she confessed that both she and her brother felt they never pleased their father; Danny for not being a macho sports guy — and Lisa for not being a boy at all. It was so bad that Lisa said, “You know, my mom never read to me. Not once. She read to Danny.”  And then she rapidly tacked on — as if risking being accused of being unfair or mean-spirited,  “I could listen though.”

Images of a small shy child silently lurking in the doorway while a mother snuggled with a sibling on a bed, reading to him from a book he’d selected… *shudder*

I always wondered why my cousin Lisa was so shy — painfully so. Ill-confident, uncomfortable in her own skin.  How can you be anything else when your own parents don’t think you’re worthy of being read to because you’re not a male child?

It sounds the stuff of the 1950s, not the 1960s and 70s… If  “America” at all.

But here it is, gender bias bullshit, from real lives, not text book depictions; from my family, some of it even in my lifetime.  It’s real. It’s still living here, if only in echos. And poor self esteem.

Image via Steady Mom.

Taking Off Those Kid Gloves About The Collectors Convention

/ Deanna / Leave a comment

Hey, that conference I’m presenting at, the first annual Bookmark Collectors Virtual Convention, has been written up in the Seattle Post-Intelligencer. Which reminded me that I had not mentioned the event here, pestering you to attend. So, here it is, “Will you please attend the convention?”

I think there’s still some free commemorative bookmarks available, so check that out before you register.

And, in case you missed it, here’s my story about incidentally collecting bookmarks: When I Was A Child, I Bookmarked As A Child (Or, Seeking The Perfect Bookmark).

Image Credits: This bookmark advertising Paul Foster & Co. kid gloves also features palmistry; it was submitted to the convention’s gallery by Laine Farley.

Culture Is Conversation; Illiteracy Silences Voices

/ Deanna / Leave a comment

Each year since November 17, 1965, UNESCO reminds us of the status of literacy and adult learning globally with International Literacy Day. Currently the state of illiteracy is alarming:

* one in five adults is still not literate
* two-thirds of those are women
* 75 million children are out of school
* many more children attend school irregularly or drop out

As I do not posses the concise elegance that Gabriel Zaid and translator Natasha Wimmer have, I’d like to illustrate the importance of literacy with another quote from So Many Books: Reading and Publishing in an Age of Abundance:

Culture is conversation. Writing, reading, editing, printing, distributing, cataloguing, reviewing, can be fuel for that conversation, ways of keeping it lively. It could even be said that to publish a book is to insert it into the middle of the conversation, that to establish a publishing house, bookstore, or library is to start a conversation — a conversation that springs, as it should, from local debate, but that opens up, as it should, to all places and times.

Culture, in the anthropological sense of “way of life,” manifests and reproduces itself live, but it is also a collection of works, tools, codes, and repertoires that may or may not be inert text. The same is true of culture in the limited sense of “cultural activities.” In both senses, what is important about culture is how alive it is, not how many tons of dead prose it can claim.

How much of our culture — of other cultures — are dead or dying due to illiteracy? How many tons of text dead because no one can claim it?

How many conversations void of voices, their owners unable to crack the codes to participate in them? If you blog, how many people are missing from your published conversations? And how many conversations do not even exist because people are unable to start them?

I don’t think we can afford such losses.

Here are six simple things we can do to increase literacy:

Cheap Thrills Thursday: Lessons In Literacy With Strawberry Shortcake

/ Deanna / 2 Comments

Let’s see… When this Kid Stuff Records book (copyright 1980) & record (copyright 1981) set of Strawberry Shortcake’s Day in the Country came out, I would have been 16 or so, which naturally explains why I never owned any Strawberry Shortcake stuff back in her heyday. Why the stuff seems to gravitate towards me in some sort of kitschy retro-grade, is a complete other issue — like Smurfs, for which I have no sense of nostalgia either, I do not yet know why.

strawberry-shortcake-day-in-the-country-record-book

Anywho, I grabbed this SEE the pictures HEAR the story READ the book set for about a buck, as I recall, making it another cheap thrill.

But, like most things I touch, it provokes a few questions…

Why were the pages merely black & white pictures? Were you also supposed to COLOR the illustrations?

strawberry-shortcake-record

More profoundly, I wonder what’s become of the progression of these kids’ books… When my eldest was little, the book & record sets had morphed to book & tape cassette sets, then to those (incredibly annoying) books with the computer chips that made noises (whenever you saw the icons in the text, you pressed the corresponding button for an audio clip). And now, the closest things I’ve seen are the video games which mainly use “pens” to read the words or stories (or, sometimes, have buttons much like those electronic books).

If the concept was based on the philosophy that being read to encourages children to become readers (and these book & audio sets were to assist parents who, for whatever reason, had no time to read to their children), then I think that’s been lost along the way. Lost with the interactivity — broken down into amusing “fun” and sold as “learning” yet.

As Gabriel Zaid (and translater Natasha Wimmer) so eloquently & concisely described in So Many Books, reading is a very complicated learned process involving the interpretation & integration of units of complex meaning into a cohesive whole. This is why listening to stories is so powerful — it is more natural, more easily intellectually and even emotionally digested. But once hooked on stories, a person wants to have the independence to select & enjoy on their own; they develop the love of reading.

So why add further fragmentation to the process? Why break reading down into even more chunks, such as distracting gimmicks of auditory bells & whistles? Why add other activities to it, such as pushing buttons, touching screens, using wands — removing one’s focus not only from the story as a whole but the page itself?

talking-story-book-record-cover-bk