Women’s Yellow Pages

Women’s Yellow Pages of Greater Milwaukee, 1995-1996. (Please refrain from jokes about “fingers doing the walking” among the women of Milwaukee. Thank you.)

milwaukee womens yellow pages

Today, Yellow Pages & phone books in general seem so quaint…. And women themselves today? Not exactly “quaint”, but certainly undervalued. So I was amazed to find out that such Women’s Yellow Pages still exist in some areas.

Related: My article at Collectors Quest regarding the history of telephone books.

Father’s Page

Found inside a 1940 Nabisco Shredded Wheat cook book, a page for fathers. Don’t worry, it means all men. All men were called “Father” or “Daddy”, even by their wives. And grown men who weren’t married parent? Oh, society wondered what was wrong with them. While we’re stating at this, the sepia-toned photo makes it appear as if Father is on a cordless telephone. (The opposite page promotes the “new” salted Triscuits.)