The Smell Of Fear (Or Something Stinks In Vintage Film Ad)

From the Corpus Christi Times , March 29, 1957, comes this frightful ad featuring scary movies boldly warning things such as “Do not judge by anything seen before!” and “Girls! Come with a Big Strong He-Man to Protect You When Lights Go Out!”

As if that weren’t sexist enough, there was a special promotion targeting women in this vintage horror film ad too:

We Double Dare Girls! Win This Too In Addition

So much scarier than other shows — we bet girls don’t sit thru it.

If you have the never to sit thru it all — you win a FREE full dram of one of such famous perfumes as Arpege, Chanel No. 5, Indonesia, Black Leopard, My Sin

Or at least it would seem to be targeting women… I mean, on the surface it seems a ploy to appeal to women, to get women into the theaters once again; but if you look at it long enough, it sure seems to be an ad targeting men to bring a date to this movie. They get to play “big strong man” and provide her with a gift of perfume too.

No Subsidy For Cupid, Stupid (Lessons In Pay Equity & The Value Of Teachers, From 1948)

I found this article, Subsidy For Cupid: Request for Salary Differential for Married Teachers Is Unsound, in the December 10, 1948, edition of The Wisconsin State Journal.

The first line reads, “The board of education has been asked to establish a permanent salary differential of $600 annually for instructors who are married.” This had me thinking that the proposed salary adjustment would remove $600 a year for married teachers; you know, because married women are therefore little women who do not really need a salary anyway. But then we get to the second line. “The request comes from the recently-organized Madison Schoolmasters club, whose members are married teachers in the city’s school system.” Surely this club would not be suggesting they cut their own salaries?!

Read on:

This type of a salary differential is based upon a poorly-thought-out idea, upon a misconception of the purposes of a salary structure, and is suggested without foresight.

Teachers’ salaries, like all others, should be based upon value received. All teachers should be paid decently, and The State Journal has pushed hard for a minimum teachers salary law that will attract qualified men and women to the profession.

[Hear that, Scott Walker, et al.?]

But in any good system, workers’ salaries are set with an eye on the value of the individual worker. The scales are based on training and background, efficiency, ability to cooperate, and perhaps seniority.

Unmarried teachers should not be penalized because they happen to prefer to remain unmarried.

[The picture becomes a bit clearer now…]

Taxpayers should not be asked to grant special subsidies to teachers who prefer to get married, any more than they should be asked to subsidize teachers who choose to buy automobiles or houses or trips to Europe.

[I am astounded at the suggestion that at any time in our history a teacher could afford a trip to Europe on their own salary!]

By all means, school salaries should be substantial enough to allow a teacher to get married if he wishes.

A-ha! So here it is! We are primarily speaking of male teachers! You know men, they have to take care of the little woman, the kids, the bills, the dog… No woman has to do that.]

But he shouldn’t get a bonus for walking to the altar, or for accumulating other personal obligations. Those matters are up to the individual.

***

There is good reason for teachers — particularly those who are married — to oppose the plan.

During a depression, boards of education must cut expenses, If that married-teacher salary differential were on the books, the inclination of money-conscious school board members would be to hire instructors whose personal status didn’t require payment of that extra $600. That would man less job-security for the very people who would need it most.

While the ending line nearly eradicates my hopes of some sort of gender equality, the lines before it certainly are felt in the pink ghetto and by women at every level during the rough economic times. When talking heads speak of how women are faring better, their 77 cents to a man’s dollar means a twisted sort of job-security.

Horsing Around With Lolita Smut

Because (nearly) every little girl loves horses (I sure did!), it shouldn’t be surprising that a shelf full of horse figurines would be among the decor shown in smut to designate the juvenile status of the woman. However, in this case, one would be pretty hard-pressed to suspend their disbelief that this “babe” disrobing to her stockings and suspenders is an innocent teen; she looks a lot more like a mom in her daughter’s room — perhaps there to dust the Breyer horses, nodding dogs, and 45 RPM records. For more thoughts on this: When Lollipops Make Us Suckers (NWS).

Father’s Page

Found inside a 1940 Nabisco Shredded Wheat cook book, a page for fathers. Don’t worry, it means all men. All men were called “Father” or “Daddy”, even by their wives. And grown men who weren’t married parent? Oh, society wondered what was wrong with them. While we’re stating at this, the sepia-toned photo makes it appear as if Father is on a cordless telephone. (The opposite page promotes the “new” salted Triscuits.)

Watch The Objectification

I’ve often viewed sexual objectification as a passive-aggressive thing. As in the human being objectified (most often a woman) is passive to the aggressive actions (usually from men). What clinches the deal and makes it textbook passive-aggressive behavior is how the perpetrators are so insistent in their disavowal and sullen in their complaints of being misunderstood. These vintage watches (from martonmere at Etsy) are the perfect illustration of such sexual objectification of women. Note how the male penis is the automaton, moving up and down as the watch ticks, while the females remain unmovable, unfazed, objects to receive. (Not to mention, the watches need winding, and this whole subject winds me up!) More on these sort of watches here.

Old Maids

In Reflections: The Life, Writings and History of Geneva Mae Thomas Bridgford (2012), compiled by her daughter, Bonnie Bridgford Good, there’s the story of 18 year old Geneva and her friend going to the big city to attend Miss Brown’s Training School in Milwaukee. The year was 1928, and the two young ladies stayed at the Methodist Boarding School House on 11th and State — under watchful eyes.

The spinster owners of the boarding school took their responsibility of chaperoning the young women quite seriously. The older women at work (ranging in age from 25 to 40) also felt a need to mother them, and warn them of the dangers in the city. As a vent to her frustration, Mother wrote the following poem:

Old Maids

Tell me not in mournful numbers
Of the habits of old maids.
Well I know their every weakness
How their beauty wanes and fades.
They are old, they are ugly
And their hearts though staunch may fail;
For they shake and they quiver at the coming of a male.
They surround me, jeopardize me
These old maids of whom I write.
At my home and at my office
They boss me with all their might.
I’m rebelling, I won’t stand it!
And I’m very sure of this,
If I can prevent it
My name won’t always start with Miss

Whatjamacallits Wednesday: Tigers In Your Tank Edition

Back when I was a kid and I didn’t understand intellectual property such as sales & marketing slogans; hence, I never understood why Kellogg’s didn’t just come right out and have Tony The Tiger say that Frosted Flakes cereal was the tiger in your own tank. I was reminded of this upon sight of this vintage Tony The Tiger stuffed toy.

To me, a tiger was a tiger — and really just as cute. (Don’t you just love the Exxon tiger on this glass pitcher?)

And fuel was fuel, even if cars had less “taste” to worry about.

I sill feel rather the same way today about both tigers and fuel. Even with a better understanding of slogans, marketing, and intellectual property. That knowledge, combined with my usual obsessive streak, has since led to the discovery that it was Kellogg’s who first unleashed their tiger (in 1951). Exxon’s tiger arrived in 1959. So perhaps it was Exxon executives who ate cereal and felt the connection between breakfast fuel and gasoline for cars.

Both of these item are for sale. I am an antiques dealer, you know. (Also on Facebook.) You may also contact me about them, if you are interested.

Can You Smell That Smell? A Mystery Is In The Air

A vintage text ad from the Ritz for Michael Todd Jr’s 1960 film, Scent Of Mystery (1960), in “glorious” smell-o-vision! A film which “positively cannot be shown in any other southern California theatre.”

Along with being the first (and only) film in smell-o-vision, the first picture in Belock 8-channel sound (sound which used a control signal to “steer” the single surround channel to three surround tracks: right wall, left wall and rear wall), Scent Of Mystery used the “best 70mm process and “new” Eastman color. The film also had two songs sung by Eddie Fisher — and, because that’s how Liz rolled with her lovers, Elizabeth Taylor appeared in the uncredited role of the American heiress targeted murder victim in the film.

The film stunk-up the theatre. In a bad way. The technology was all-but abandoned, and the film was re-edited, converted, and re-released without the odors as Holiday in Spain in 1961.

Of course, smell-o-vision, as a concept, was not entirely abandoned. In the stink-o-rific world of 1980s scratch ‘n’ sniff cards, , , and scented toys, John Waters released Polyester (1982) in Odorama, which used . A decade later, MTV would re-air Scents Of Mystery using the same scratch and sniff technology. Since then, a number of other films and have used aromas as a gimmick.

It’s a shame the idea of aromas accompanying a film are now such a kitschy gimmick. I’m sure Todd and Waters were trying to tap into something more than that. For smell is a powerful and unique sense, strongly and uniquely linked to memory. Properly used and executed, smell-o-vision and all the rest could do more than entertain; it would evoke and create memories. It could boost the cinema and revive community theaters.

Sexism In Collecting Vintage Valentines

Today we celebrate Valentine’s Day. I wrote about why many collect old Valentines at CQ; but wanted to share this one from my own collection.

As a feminist, I obviously take issue with a woman professing “I’d like to be your little homebody.” And there she sits, knitting socks, with the ever-present female-as-feline domesticated cat.

Since these little vintage Valentine’s Day cards were, then as now, passed out in schools all over the USA, it’s only natural that you’ll find some cards not only signed by boys but presented to boys. Still, the fact that Edgar signed this gender stereotype card to Ralph makes me take pause…

This literally is how gender stereotypes have been passed along — and it’s just another example of the rote mechanical nature of boys getting the task of forced Valentines sending over with.

More of my vintage Valentines here and here.

Be My Racist Valentine: Native American Edition

A vintage die-cut Valentine greeting card that children passed out to one another in school, featuring a Native American mother and child — and including racist, stereotypical, “Indian” puns.

I’d like to make a reservation on you to be My Valentine! We have heap fun!

Interestingly, there are two signatures on the back; proof that someone had trouble spelling their name. Dennis or Denise? I am not certain.

As I’ve said, I can’t keep them all. And as a white woman, I probably should not keep this one. You can buy it here.

When Movie Theatres Die

I watched both of these on TCM a few weeks ago and was thrilled to find them available online. This Theatre and You was put out in 1948 by the Academy of Motion Pictures Arts and Sciences to educate about the importance of movie theatres in a community — your community. And 1953’s The Case Against the 20% Federal Admissions Tax on Motion Picture Theatres provides a look at an industry which may seem like a dinosaur now, as we sit solo and absorb our individual digital media. But moving away from the shared experiences of film certainly explains a lot about the failings of old downtown centers and communities alike.

It’s well worth the little over 30 minutes of your life to watch both of these.

Image of the Fargo Theatre, 1941.

Desperate To Be Obscene

EBay seller LadiesOnFilm carries a large number of vintage risque and nude images from publishers of adult magazines from the 60’s through the 90’s. It’s rather clear that many of them are the unused outtakes; but then, I guess “outtakes” are in the mind of the viewer.

It’s funny how often the “bad” pictures seem more natural than the “good” pictures. I find this photo of Carol Newell (by Ron Vogel, 1968) charming. It’s how a woman sits on the stairs, relaxed, not worrying about the planes of her face and the contours of her body… There’s no arching of her back while pointing her toes. That’s how the real girl next door sits.

The women struggle to look natural in odd poses. While the props are often dated and hysterical, it’s the desperate poses for the sake of sexual puns which are far funnier. I can just hear the photographer saying, “That’s it, that’s it, baby. Now just crawl along the floor and choke that plaster snake statue…”

I’m not saying that no simply nude woman has ever taken a bad photo, but they are far more beautiful than those photographs which overreach — either in physicality or in attempts at innuendo.

How Masculine Or Feminine Are You?

A quiz straight out of 1948. I forced hubby to play along. We had identical answers; so, no surprise, our scores were the same, landing us both in the “mixed interests” grey area of the quiz. Which probably just means we are modern, non-stereotypical humans. You?